- Exceptional product quality and fit
- Specialist trade partner no. 1 in 2014
Wolford took first place in the category product quality and fit in a nation-wide survey of German specialist shops carried out by industry journal markt intern Dessous & Bodywear in Düsseldorf. That makes the Austrian manufacturer of elegant tights, exclusive lingerie and bodywear Germany’s “Specialist trade partner no. 1”.
“We’re delighted with the results and happy that these kinds of surveys are conducted in the first place,” says Andreas Klefisch, Wolford Market Director of Germany, Austria and Switzerland. “We see the less positive findings as an opportunity to make improvements. Retail is an important pillar for Wolford and we’re happy to support it with good, clear concepts – despite and especially in response to the ongoing change in structure.”
Katharina Meyer zu Altenschildesche, Editor-in-Chief of markt intern Dessous & Bodywear, explains the results: “Specialist knowledge and a fair amount of work carried out by hand are necessary to turn a seamless knitted sleeve into a pair of fine-mesh tights. In Bregenz near Wolford, you can see first-hand how these kinds of high-quality products are manufactured. Based in Bregenz, the premium supplier decided to increase its collaboration with specialist shops, which is now beginning to pay off.”
The industry survey addressed seven disciplines, evaluating criteria such as sales, product quality/fit, delivery capacity, potential margin, shop friendliness, marketing support and field service.
Unlike most of the competitors, which often have their products manufactured in northern Africa and eastern Europe, Wolford produces its products at the company headquarters – and has done so for 65 years. You can find additional information about this year’s company anniversary and impressions of a factory tour in Bregenz at http://www.markt-intern.de/redaktionen/mode-fachhandel/aktuelles/wolford-fachhandelspartner-no-1/
Wolfordstr. 1, 6900 Bregenz, Austria
Manager International Fashion PR
Tel.: +43 (0)5574 690 1377
About Wolford Aktiengesellschaft
Wolford AG, headquartered in Bregenz on Lake Constance (Austria), operates 16 subsidiaries and markets its products in 60 countries via more than 270 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The Austrian company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated sales of EUR 155.87 million in the 2013/14 financial year (1 May 2013–30 April 2014), and has about 1,560 employees. Since the company was founded in 1950, Wolford has gone on to become a leading global fashion label for luxurious hosiery, exclusive lingerie and high-quality bodywear.