Luxury fashion label Wolford: New boutique openings in Greater China

  • Store openings in Shanghai and Hong Kong
  • Growing presence in Greater China
  • International expansion to be continued

The Austrian luxury fashion label Wolford continues its international expansion in Greater China by opening two new boutiques, one in Shanghai and one in Hong Kong. On April 8, 2013, Wolford opened its first own boutique in the Shanghai Citic Square, a luxurious architectural shopping complex in one of the fastest growing cities in the world. Since April 26, 2013 customers can also purchase Wolford fashion at Hong Kong’s International Finance Centre.

The official public opening celebration of the 610 square feet Wolford Shanghai Citic Square boutique takes place on May 9 in presence of official authorities, VIP guests and media representatives. By June 2013, another opening of a Wolford boutique in the city of Shanghai is to be expected.

In Hong Kong, where Wolford fashion had already been available at four points of sales, the opening of a fifth, 460 square feet own boutique at Hong Kong´s exclusive International Finance Centre took place on April 26, being followed by a remarkable media event on
May 7.

Growing presence in Greater China
“The Chinese market is of great strategic importance for Wolford. The management is confident that in future we will have great potential for growth in Greater China, therefore, the opening of these two new boutiques is especially gratifying” says Holger Dahmen, Chief Executive Officer of Wolford AG. “We intend to strengthen the positioning of the Wolford brand in China and expand our store network, with both partners as well as through its own boutiques,” explains Dahmen the expansion plans.

By June 2013, Wolford is running 15 points of sale in Greater China, both own and partner-operated, located in the cities of Shanghai (2), Shenzhen (1), Chongqing (2), Chengdu (2), Taiyuan (2), Hong Kong (5) and Macao (1).

Luxury fashion at exclusive locations
Wolford´s own boutique in Shanghai Citic Square is named to be a flagship store for the Greater China and shall attract customers with its range of exclusive fashion as well as with its purist and elegant design. Citic Square has become a landmark on Shanghai´s busiest street, with its central location and convenient access to public transportation the high end shopping centre features an assortment of the world´s top tier brands.

Wolford Boutique Shanghai Citic Square
321 / Store 321 / 3rd floor / Shanghai Citic Square
1168 West Nanjing Road, Jing’an District / Shanghai
Tel: +8621 5278 8326
Open daily 10:00 to 22:00 hours

The newly opened Wolford Boutique at Hong Kong International Finance Centre Mall is situated in the 4.47 million square feet shopping mall complex with two office towers, including “Two IFC” as the second tallest building in Hong Kong, and a 800,000 square feet-plus IFC mall. The mall houses a mix of more than 100 international brands, offering a fashion mecca and luxurious leisure time facilities. The Wolford store carries the fashion label’s entire range of high-quality fashion leg-wear, stylishly luxurious ready-to-wear, seductive lingerie, fashion accessories and seasonal swimwear.

Wolford Boutique Hong Kong International Finance Centre (HKIFC)
Shop 2089A / Podium Level 2 / Two IFC / 8 Finance Street
Central / Hong Kong
Tel.: +852 2234 7331
Open daily 10:00 to 22:00 hours


Photo downloads: Wolford Boutique Shanghai, Citic


Press contact:
Wolford AG
Wolfordstr. 1
A 6900 Bregenz

Sabine Labonte
Corporate Communications
Tel: +43 5574 690 1477

About the Wolford AG:
The Wolford Aktiengesellschaft, headquartered in Bregenz by the shores of Lake Constance, has 15 subsidiaries and sells its product ranges Legwear, Ready-to-wear, Lingerie, Swimwear and Accessories in 68 countries through over 260 mono-brand retail locations (own and partner-owned), 3,000 retail partners and via the internet. The Austrian company, listed on the Vienna stock exchange since 1995, employs 1,600 people and generated a turnover of 154.1 million euros in the 2011/12 financial year (1 May 2011 – 30 April 2012). The company was founded in 1950. Since then, it has developed from a small local legwear manufacturer into an international luxury fashion brand.

Download pdf