WOLFORD, Austrian Brand, quality model of luxury hosiery, arrived to Spain with her first boutique in Madrid, and now the second one in the renowned Paseo de Gracia in the Ciudad Condal-Barcelona. The chosen location is an excellent commercial settlement, which facade is in corner of Carrer de Roselló street.
The new WOLFORD boutique is located perfectly and has a great visibility which allows showing all its’ lines: legwear, bodywear, ready-to-wear and lingerie.
A podium with three lined up mannequins and two windows of different sizes give a beautiful welcome to the customers. In the biggest window, legs show the exclusive trend tights for the present season of WOLFORD, that are the emblem of the brand. The tights are displayed on several well illuminated podiums, in the Windows and in the rest of the space too. In the smallest window a mannequin wears several product lines, and shows the most special items.
On those 50 square meters, equipment in white with details in black and gold creates an unique atmosphere. The equipment includes architectural style tables, various hangers and small furniture pieces with drawers. The products of the Wolford collection are sold in zones depending on the corresponding product line like legwear, essentials, ready to wear and lingerie.
As culmination to this concept store, the spectacular images of the AW14-15 campaign of Mario Testino for Wolford appear illustrating the room area providing a new and sensual spirit.
Located in the commercial promenade most prestigious in Barcelona, this new boutique is surrounded by other luxury brands like Stella Mc Cartney, Valentino and Yves Saint Laurent.
This Flagship Store in Barcelona is the second Wolford boutique in our country, together with the boutique in Claudio Coello, 78 Street in Madrid. In addition Wolford has corners in El Corte Inglés Department Stores in several cities in Spain, such as Madrid, Barcelona, Marbella, Valencia and Zaragoza; and a boutique in Palma de Mallorca, constituted under the new economical model Commission d’affiliation (CoAff) .
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About Wolford AG:
Wolford AG headquartered in Bregenz on Lake Constance (Austria) operates 16 subsidiaries and markets its products in about 60 countries via roughly 270 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated revenues of €155.87 million in the 2013/14 financial year (May 1, 2013 – April 30, 2014) and has about 1,560 employees. Since its founding in the year 1950, Wolford has become a leading global manufacturer’s brand in the segment of luxury tights, exclusive lingerie and high quality bodywear.