Pure 10 Tights: New Wolford Milestone Revolutionizes Legwear Technology

  • Further development of the award-winning Pure 50 Tights
  • Innovative and extremely fine material as well as bonded seams for ultimate comfort
  • Available in stores in November 2015

Their new and unique material that’s softer than silk and their innovative bonding technique developed by Wolford mean that these tights are unrivaled in the industry: the new Pure 10 Tights, which will be on the market in November 2015, are revolutionizing how we understand tights in their own, delicate way.

Pure 10 Tights

Pure 10 Tights

Two things make the Pure 10 Tights new and unique: their seams are finely bonded using the unique technique developed by Wolford and are therefore almost invisible, so that these 10-denier tights appear especially smooth and are barely visible even under tight clothing. The material is also revolutionary: A new fiber, a third finer than silk, makes the Pure 10 Tights the softest tights you can imagine. The wearer will barely feel that they are there and her legs will look great.

Pure 10 Tights are yet another milestone in the story of the Austrian legwear specialist – a minimalist yet luxurious favorite that lets women look even more fabulous with fantastic comfort.

These tights are available in five different nude tones as well as the classic black, dark gray, and dark blue.

Industry Trendsetter

As the industry trendsetter, the Wolford Group has continuously set milestones during its 65-year history, with numerous product innovations including Miss W, Satin Touch and Velvet de Luxe tights, which like Wolford’s body suits, the Fatal Dress or the Mat de Luxe lingerie series, are considered to be classics in a woman’s wardrobe.

The technical expertise of the engineers and developers, paired with innovative creativity and a strong focus on core competencies and technology, form the crucial cornerstone of Wolford’s international success. More milestones will follow in summer 2016.

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Photo downloads:

© Pictures: Wolford AG (for use until 06/2019)

http://service.wolford.com/download/press/Fashion/ss16/looks/12.zip

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Press Contact:

Wolford AG
Wolfordstr. 1, 6900 Bregenz, Austria

Ingola Metz
Manager International Fashion PR
Tel.: +43-5574-690-1377
Email: ingola.metz@wolford.com

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About Wolford Aktiengesellschaft
Wolford AG headquartered in Bregenz on Lake Constance (Austria) operates 16 subsidiaries and markets its products in 60 countries via around 270 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The Austrian company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated sales of EUR 157.4 million in the 2014/15 financial year (Thursday, May 01, 2014–April 30, 2015), and has about 1,570 employees. Since the company was founded in 1950, Wolford has gone on to become a leading global fashion label for luxurious hosiery, exclusive lingerie, and high-quality bodywear.