PURE 50 TIGHTS: The Legwear Innovation from Wolford

  • New-found manufacturing technology
  • Innovative composition of the material
  • Wide and soft comfort waistband
  • The utmost comfort thanks to high elasticity and optimal fit
  • Part of the Essential assortment from autumn-winter 2014/15 onwards

Manufacturing harmony of innovative technology and first-class materials is reflected in the new “PURE 50 TIGHTS” for autumn-winter 2014/15. Due to a special technology, the seams of the panty section are smoothly glued together, so that they are invisible even underneath tight clothing. What’s more, the composition of the material doesn’t just have an extraordinarily even matt look, but also feels unbelievably soft on your Skin. 

PURE50TightsA further plus point is the extra wide, comfortable waistband, which guarantees a comfortable fit without cutting in. In terms of material and function, the “PURE 50 TIGHTS” are a real masterpiece, which will be available as part of the Wolford Essential assortment from autumn-winter 2014/15 onwards.

Trendsetter in the Industry

As a trendsetter in the industry, the Wolford Group has set important milestones in a history spanning more than 60 years thanks to numerous product innovations. These include legwear models, such as the Miss W, Satin Touch and Velvet de Luxe tights models, and are, like Wolford’s bodies, the Fatal Dress and the Mat de Luxe lingerie, considered to be classics in a woman’s wardrobe today.

The development of Wolford has always been shaped by engineering ingenuity and a strong innovative approach without losing sight of the core competencies and technologies. This strong fusion of tradition and innovation is a key factor along the path to success Wolford has pursued in the international fashion market. The “Pure 50 Tights” signal the start of a new generation of tights that is also going to make history.


Photo Downloads: © Pictures: Wolford AG (licensed for use until 10.2018)

Pure 50 Tights – Pic 1: http://service.wolford.com/download/nehe/14434_001.zip

Pure 50 Tights – Pic 2: http://service.wolford.com/download/nehe/14434_002.zip

Pure 50 Tights – Pic 3: http://service.wolford.com/download/nehe/14434_005.zip


Press Contact:
Wolford AG
Wolfordstr. 1, A 6900 Bregenz

Ingola Metz
Manager International Fashion PR
Tel.: +43 5574 690 1377
E-Mail: ingola.metz@wolford.com


About Wolford Aktiengesellschaft
Wolford AG, headquartered in Bregenz on Lake Constance (Austria), operates 16 subsidiaries and markets its products in about 70 countries via more than 260 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The Austrian company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated sales of EUR 156.47 million in the 2012/13 financial year (May 1, 2012–April 30, 2013), and has about 1,600 employees. Since its founding in the year 1950, Wolford has evolved from a local producer of pantyhose to a global fashion brand in the segment of affordable luxury products.

Download pdf