Seductively in good shape

  • Three new trend series with Shape & Control Products for Autumn/Winter 13/14 now available.
  • 22 different styles of comfortable shapewear in the hosiery sector
  • A choice of nine different design ranges in the Essentials Collection

Wolford’s Shape & Control Series for Autumn-Winter 13/14 presents three new lines of body-shaping lingerie and with a total of 42 styles thus confirms its market expertise in this sector. A special highlight is “Valencienne” – in a combination of shaping tulle and fine Chantilly lace. A variety of designs in satin complete the Shape & Control selection : while in the “Sixty Six Series” puristic mesh inserts take care of the optical contrast, the “Metalace” models are dominated by floral lace designs. The legwear sector can now boast a total of 22 models in its collection with the addition of a 100-denier model with medium-control effect. 

The models from the “Valencienne“ Series are characterized by their seductive-provocative shaping qualities, whereby the mixture of fine, shimmering tulle and intricate Chantilly lace do not only luxuriously accentuate feminine curves but also caress the senses.

In addition to the body-shaping Control Panty and Forming Dress with integrated push-up bra there is a choice of two further shapewear models: the classical body with underwired bra or the „underbust“ corset. The latter enables you to wear your own bra. Appropriate models from the regular lingerie line round off the series: as well as the classical underwired bra and a push-up bra with removable pads, a Tanga and a Thong Panty are also available.

Punk v. SensualitySheer elegance radiates out from the models in glossy satin: in the “Sixty-Six“ series puristic mesh inserts and metal eyelets are effectively combined to create a subtle “punk“ character. Clear, plain lines and proportions are the main attributes of these light-control shapewear models, which when worn beneath transparent tops are particularly figure-flattering.The body-shaping function is taken care of by a Control Panty as well as a Forming Dress and a Thong Body with underbust corset. At the same time a thong-panty and a bra from the classical lingerie line – available optionally with underwiring or as push-up – complete the Sixty-Six series.In contrast, the “Metalace“ series is striking not only for its classical cut but above all for the alternating interplay between satin and floral-patterned lace, promising sensuality in a superbly adult manner. The colour schemes in partcular stand for elegance and sheer femininity down to the the smallest detail. While the medium-control effect of the Control Thongs and Forming Bodies noticeably support and shape tummy, waist and hips, the “Metalace“ Series can be extended to include – especially for larger sizes – an underwired bra. In addition there are also a cup bra model and a classical panty in tanga style.

Body-shaping comfort for the legs

Wolford presents an innovation in the legwear sector too: a special knitting technique used on the opaque “Individual 100 Leg Support Tights“ prevents premature fatigue of the legs and guarantees top comfort even on long days.  The anatomically-shaped knitted-in heel not only ensures a perfect fit but also enables precise compression on exactly the right areas.

Among the functional classics is the “Miss W 30 Leg Support Tights”  model, whose body-shaping panty and perfectly distributed compression effect guarantee maximum support.

In contrast the “”Satin Touch 20 Leg Support Tights”  offer lightly energizing luxurious wearing-comfort giving the legs not only an attractive shape but also a particularly feminine touch due to their fine sheen.

With its 22 products, the Wolford functional legwear collection covers all support zones in the “10 to 100 denier ” range.

Essential „must haves“ for everyday wear

Slightly plainer but still just as effective for keeping the feminine silhouette in shape are the products from the Essentials-Line. The models („Individual Nature“, „Velvet“, Velvet Lace“ and „Opaque Naturel“ series) in typically-Wolford circular-knit as well as the ready-made soft-to-the-touch materials („Tulle“, „Flashdance“ and Mat de Luxe“ series) continue to ensure a pleasant and gentle feeling on the skin for the wearer in the coming Autumn/Winter season.

All in all the Essentials sector comprises nine Shape & Control lines with 34 different styles.

Thereby with its product distribution in “light“, “medium“ and “strong“ control levels, Wolford not only meets the requirements for a diversity of effectiveness but also fulfills design demands from pure and classic to seductive and superior.

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Photo downloads:

Valencienne Bra: http://service.wolford.com/download/press/aw1314/trend/69602.zip
Valencienne Push-Up Bra: http://service.wolford.com/download/press/aw1314/trend/69603.zip
Valencienne String Panty: http://service.wolford.com/download/press/aw1314/trend/69604.zip
Valencienne Tanga: http://service.wolford.com/download/press/aw1314/trend/69605.zip
Valencienne Control Panty: http://service.wolford.com/download/press/aw1314/trend/69606.zip
Valencienne Forming String Body: http://service.wolford.com/download/press/aw1314/trend/79062.zip
Valencienne Forming Body: http://service.wolford.com/download/press/aw1314/trend/79063.zip
Valencienne Forming Dress: http://service.wolford.com/download/press/aw1314/trend/59714.zip

Sixty-Six Bra: http://service.wolford.com/download/press/aw1314/trend/69607.zip
Sixty-Six Push-Up Bra: http://service.wolford.com/download/press/aw1314/trend/69608.zip
Sixty-Six String: http://service.wolford.com/download/press/aw1314/trend/69609.zip
Sixty-Six Control Panty: http://service.wolford.com/download/press/aw1314/trend/69610.zip
Sixty-Six Forming String-Body: http://service.wolford.com/download/press/aw1314/trend/79064.zip
Sixty-Six Forming Dress: http://service.wolford.com/download/press/aw1314/trend/59715.zip

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Press contact:
Wolford AG
Wolfordstr. 1
A 6900 Bregenz

Ingola Metz
Manager International Fashion PR
Tel: +43 5574 690 1377
Email: ingola.metz@wolford.com

About Wolford:
The Wolford Aktiengesellschaft (PLC) with its headquarters in Bregenz on Lake Constance operates 15 subsidiaries and markets its own products in the Legwear, Ready-to-wear, Lingerie, Swimwear and Accessories segments in 68 countries through more than 260 monobrand stores (own and partner-operated), 3,000 trading partners and online. The Austrian company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated sales of EUR 154 million in the 2011/12 fiscal year (May 1, 2011 – April 30, 2012), and has about 1,600 employees. Since its founding in 1950, Wolford has evolved from a local producer of pantyhose to a global luxury fashion brand.