Summer-light lingerie dreams with a big impact

  • Character-defining designs: 20s retro, flower power and bohemian chic
  • Figure-sculpting shape and control products seduce as summer-light creations

The focus of Wolford’s Lingerie Trend designs for summer 14 is the theme of natural femininity, whose diverse style features combine charm with an airy, summer lightness. A 20s feel shines through the medium-support “Muse” set; with its delicate embroidery on particularly fine net lace, you’ll be dressed to impress. The past is also revived in the “Mara” range; here, bohemian chic meets jacquard in the form of a decorative, large floral design, with a striking result. The unmistakable 70s influence on the “Alara” range can also be seen in the flirty feminine design made of tulle and elasticated lace.

Delicate seduction in its purest form is provided by the gently shimmering tulle designs of the “Muse” range. Small embroidered flowers give a touch of summery femininity, combined with 20s charm, which will look great in your wardrobe.The underwired “Muse Bra”, the moulded cup version, the “Muse Cup Bra” or the cleavage-boosting “Muse Push-Up Bra” can be combined with the attractively-cut “Muse Tanga”, the classic “Muse String” or the waist-high shaping “Muse Control Panty”.
For even more sculpting for your stomach, bottom and waist, the “Muse Forming Dress” or the “Muse Forming String Body” are the ideal choices. Whilst the chemise’s soft padded half cups emphasise your cleavage, the built-in underwired bra highlights your attributes. Available in “apricot cream” and “steel”, the Muse models offer a little variation for your underwear collection, making a change from the standard flesh-tone and classic black models.

The “Mara” range features jacquard material with a large, decorative floral design for a visibly sculpting effect, without having to compromise on lightness or softness. The perfect symbiosis of function and a touch of bohemian chic can be observed in the “Mara Forming Dress” and the “Mara Forming Body”. Both models have a wide-cut neckline, so that you can wear either your own bra or the matching “Mara Bra” underneath. You can choose between a soft non-wired bra, an underwired bra with moulded cups or a classic cup bra.
The range is complemented by the “Mara String Panty”, which is particularly comfortable to wear due to its broad side panels; the “Mara Tanga” is just as comfortable, thanks to its classic cut. Flattering not only the waist, stomach and bottom, but also the thighs, the “Mara Control Shorts” are intelligent summer lingerie, especially under skirts and dresses.

The “Alara” range, gently inspired by 70s design, is made for perfect summer days and brimming with cheerfulness. The secret of its success lies in the combination of a slinky cut, light tulle and delicate lace, which is decorated with a pattern of matt and shimmering flowers. The underwired “Alara Bra” and the low-cut half-cup “Alara Cup Bra” match the “Alara String” and the wider cut “Alara Tanga” panty style, as well as the sheer “Alara Forming String Body” with its plunging neckline. The body softly caresses the feminine shape of the stomach and waist, so that nothing stands in the way of stepping out in your favourite summer dress. Available in “rose red”, these models are the perfect surprise for Valentine’s Day, and make ideal bridal lingerie in classic white.

The quartet of on-trend lingerie is completed by the airy light “Magara” range, which feels like a summer breeze on the skin. At the same time, the tender tulle design, underlaid with embroidery reflects a hint of bohemian inspiration. As well as the “Magara String” and the “Magara Tanga”, the range also includes a non-wired soft “Magara Bustier”, as well as the classic soft cup version, the “Magara Cup Bra”. The models in a soft jasmine colour are the ultimate choice for wearing with your translucent and light summer wardrobe.

++++

Photo downloads: Please note that the use of the motives is granted only until and including 31.05.18 and solely for editorial purposes. Please assure that all pictures bear the credit  „Wolford AG, Bregenz“.

Muse Bra: http://service.wolford.com/download/press/ss14/trend/69623.zip

Muse Push-Up Bra: http://service.wolford.com/download/press/ss14/trend/69624.zip

Muse Cup Bra: http://service.wolford.com/download/press/ss14/trend/69644.zip

Muse Tanga: http://service.wolford.com/download/press/ss14/trend/69626.zip

Muse String: http://service.wolford.com/download/press/ss14/trend/69625.zip

Muse Control Panty: http://service.wolford.com/download/press/ss14/trend/69627.zip

Muse Forming String Body: http://service.wolford.com/download/press/ss14/trend/79073.zip

Muse Forming Dress: http://service.wolford.com/download/press/ss14/trend/59773.zip

 

Mara Cup Bra: http://service.wolford.com/download/press/ss14/trend/69630.zip

Mara Bra: http://service.wolford.com/download/press/ss14/trend/69628.zip

Mara Bra: http://service.wolford.com/download/press/ss14/trend/69629.zip

Mara Tanga: http://service.wolford.com/download/press/ss14/trend/69632.zip

Mara String Panty: http://service.wolford.com/download/press/ss14/trend/69631.zip

Mara Control Shorts: http://service.wolford.com/download/press/ss14/trend/69633.zip

Mara Forming Body: http://service.wolford.com/download/press/ss14/trend/79074.zip

Mara Forming Dress: http://service.wolford.com/download/press/ss14/trend/59774.zip

 

Alara Bra: http://service.wolford.com/download/press/ss14/trend/69634.zip

Alara Cup Bra: http://service.wolford.com/download/press/ss14/trend/69635.zip

Alara String: http://service.wolford.com/download/press/ss14/trend/69636.zip

Alara Tanga: http://service.wolford.com/download/press/ss14/trend/69637.zip

Alara Forming String Body: http://service.wolford.com/download/press/ss14/trend/79075.zip

 

Magara Bustier: http://service.wolford.com/download/press/ss14/trend/69638.zip

Magara Cup Bra: http://service.wolford.com/download/press/ss14/trend/69639.zip

Magara String: http://service.wolford.com/download/press/ss14/trend/69640.zip

Magara Tanga: http://service.wolford.com/download/press/ss14/trend/69641.zip

++++

Press contact:
Wolford AG
Wolfordstr. 1, A 6900 Bregenz

Ingola Metz
Manager International Fashion PR
Tel.: +43 5574 690 1377
Email: ingola.metz@wolford.com

About Wolford Aktiengesellschaft:
Wolford AG, headquartered in Bregenz on Lake Constance (Austria), operates 16 subsidiaries and markets its Legwear, Ready-to-wear, Lingerie, Swimwear, Accessories and Trading Goods product segments in about 70 countries via more than 260 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The Austrian company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated sales of EUR 156.47 million in the 2012/13 financial year (May 1, 2012–April 30, 2013), and has about 1,600 employees. Since its founding in 1950, Wolford has evolved from a local producer of pantyhose to a global fashion brand in the segment of affordable luxury products.

Download pdf