Three different openings for Wolford. The Austrian brand is continuing its’ expansion in Italy with new openings in Florence, Turin and Varese

  • Wolford opens new stores in Florence, Turin and Varese
  • The Austrian brand continues retail development plan in Italy

The prestigious Austrian brand, born as a leader in luxury legwear and then grown into a leading fashion brand with an all-round fashion offer, chooses Florence, Turin and Varese to continue its’ retail development plan.

Florenz Store

Wolford chooses Italy again and opens three new stores on Italian area: Florence, Turin and Varese. The three cities mark another important target for the brands’ growth on the Italian market, thanks to boutiques’ opening in many Italian cities and thanks to the strengthening of its presence both in multi-brand and department stores.

The Florence store, extended over 32 square meters, located in one of the most elegant and exclusive shopping urban areas and directly managed by Wolford, offers a wide selection of those products that made Wolford’s success: luxury legwear, lingerie, bodywear, ready to wear and fashion accessories. The store has been dressed in an all-white furniture with clean lines and a refined atmosphere. These elements create the ideal place where customers can relax in a truly memorable shopping experience.

Thanks to Turin and Varese openings, the Austrian company continues to develope its’ local marketing project. The two boutiques are being operated locally through the expertise and enthusiasm of relevant entrepreneurs who are pivotal to the reality in which a store is created.

The Turin boutique, extended over 28 square meters, is located in via Andrea Doria 6 and avails itself of Nuova Sary S.r.l. partnership. The new store in Varese – extended over 40 sqm – is located in Corso Matteotti and has been opened with Charme s.a.s. of Selene Raissoni.

Addresses and Store Opening Hours:

Boutique Wolford
Via dei Calzaiuoli 64/R, 50122 Firenze
Telephone: 0039/ (0)55-219169
Store Opening Hours: Monday – Sunday 10.00 am – 8.00 pm

Boutique Wolford
Via Andrea Doria 6, 10123 Torino
Telephone: 0039/ (0)11-531348
Store Opening Hours: Monday 3.00 -7.30 pm, Tuesday – Saturday 10.00 am-1.30 pm and 2.30 pm-7.30 pm, Sunday 3.30 pm -7.00 pm

Boutique Wolford
Corso Matteotti 45, 21100 Varese
Telephone: 0039/ (0)332-285631
Store Opening Hours: Monday – Saturday 10.00 am -7.00 pm
Sunday closed



© Pictures: Wolford Aktiengesellschaft (for use until 05.2019)


Press contact:

Wolford AG
Wolfordstr. 1
A 6900 Bregenz

Ingola Metz
Manager International Fashion PR
Tel.: +43 5574 690 1377

Contatto Stampa:

studiore Public Relations


About Wolford AG

Wolford AG headquartered in Bregenz on Lake Constance (Austria) operates 16 subsidiaries and markets its products in about 60 countries via roughly 270 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated revenues of €155.87 million in the 2013/14 financial year (May 1, 2013 – April 30, 2014) and has about 1,560 employees. Since its founding in the year 1950, Wolford has become a leading global manufacturer’s brand in the segment of luxury tights, exclusive lingerie and high quality bodywear.