Two new bodys will expand the successful “Pure” range in SS15

  • “Pure Body” and “Pure String Body” both feature a beautifully minimalist design with exceptional comfort and are very easy to care for
  • Seamless and with bonded edges, they are the ideal underwear

pure

The successful “Pure” range to be expanded from summer 2015: two new bodys will expand the existing Essentials collection, characterised by a casual and minimalist look, exceptional comfort and easy-care characteristics. As for the existing Pure trio, which consists of a Shirt, Pullover and Top, the new items will also feature bonded seams on the neckline and shoulders for a very smooth, slimline look. This means that visible seams underneath close-fitting summer fashions will be a thing of the past with the “Pure String Body” and “Pure Body”.

Seamless with bonded edges

The “Pure Body” is a long-sleeved body in a casual look with a feminine style, which features a modern design and innovative craftsmanship. The extremely soft, light viscose feels beautifully comfortable against the skin. This is largely due to the workmanship with the open selvedge hems on the arms, which means they fit smoothly against the skin and do not show through clothes. The bonded edges on the neckline and shoulders make the “Pure Body” particularly flat and ensure that it does not show through close-fitting clothing.

If you want to show off a little more skin, we recommend the “Pure String Body” with three-quarter sleeves. Its string design and low-cut neckline reveal a little more skin and give the minimalist look of the body a subtly seductive look. The soft, light viscose lies gently on the skin and is also processed in such a way that the selvedge hems on the sleeves are open, underlining the clean, modern look of the “Pure String Body”. With its bonded edges on the neckline and shoulders, it is also very flat so that it does not show through underneath light, close-fitting summer clothes.

Both designs are also fantastically easy to clean: the bodies can simply be machine-washed – making them the perfect summer essentials.

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Photo downloads:

© Pictures: Wolford AG (for use until 05/2019)

Pure Body: http://service.wolford.com/download/press/essentials/79097.zip
Pure String Body: http://service.wolford.com/download/press/essentials/79096.zip

Pure Top: http://service.wolford.com/download/press/essentials/59780.zip
Pure Pullover: http://service.wolford.com/download/press/essentials/59782.zip
Pure Shirt: http://service.wolford.com/download/press/essentials/59781.zip

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Press contact:

Wolford AG
Wolfordstr. 1
6900 Bregenz
Austria

Ingola Metz
Manager International Fashion PR
Tel.: +43 (0)5574 690 1377
Email: ingola.metz@wolford.com

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About Wolford Aktiengesellschaft:

Wolford AG, headquartered in Bregenz on Lake Constance (Austria), operates 16 subsidiaries and markets its products in 60 countries via more than 270 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The Austrian company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated sales of EUR 155.87 million in the 2013/14 financial year (1 May 2013–30 April 2014), and has about 1,560 employees. Since the company was founded in 1950, Wolford has become one of the world’s leading manufacturers of luxurious tights, exclusive lingerie and high-quality bodywear.