Wolford Celebrates Opening of its First Boutique in the United Arab Emirates

  • Grand Opening of Wolford Partner Boutique at The Dubai Mall
  • 85 m2 of exclusive Legwear, Ready-to-wear & Lingerie fashion
  • International expansion of luxury brand successfully continued

Luxury Austrian fashion brand Wolford officially celebrated the Grand Opening of its first boutique in the United Arab Emirates (UAE) at a cocktail party hosted by Mr. Holger Dahmen, Chief Executive Officer of Wolford AG, and Mr. Khalid Abdullah Al Fahim, Chairman of Al Fahim Avenue Group of Companies. The opening event took place at the Wolford partner boutique in The Dubai Mall, Fashion Catwalk, on Tuesday, 29th January 2013. VIP customers and guests joined Wolford in celebrating the launch of the 85m2 sales area, which offers a wide range of the Wolford essential and trend collection.

“The boutique in Dubai is of strategic importance for Wolford as we plan to further enhance the international presence of the brand“, says Holger Dahmen, CEO of Wolford AG. “We are glad to have a reliable, trustworthy partner and we are convinced that there is a growing market for Wolford´s luxury and high-quality fashion also in the Gulf Region”, Dahmen continues.


Press contact:
Wolford AG
Wolfordstr. 1
A 6900 Bregenz

Sabine Labonte
Corporate Communications
Tel: +43 5574 690 1477
Email: sabine.labonte@wolford.com

About the Wolford AG:
The Wolford Aktiengesellschaft, headquartered in Bregenz by the shores of Lake Constance, has 15 subsidiaries and sells its product ranges Legwear, Ready-to-wear, Lingerie, Swimwear and Accessories in 68 countries through over 260 mono-brand retail locations (own and partner-owned), 3,000 retail partners and via the internet. The Austrian company, listed on the Vienna stock exchange since 1995, employs 1,600 people and generated a turnover of 154.1 million euros in the 2011/12 financial year (1 May 2011 – 30 April 2012). The company was founded in 1950. Since then, it has developed from a small local legwear manufacturer into an international luxury fashion brand.

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