Wolford Introduces New Store Design Concept in Soho, New York

A neighborhood defined by it’s classic charm and vibrant energy, the streets of Soho are lined with boutiques of some of the world’s most famous designers and fashion houses. Nestled in the middle of all of the bustling action is Wolford’s new Manhattan location at 124 Prince Street.


In keeping with Soho’s classic, recognizable style, Wolford has kept the space’s tin ceiling, moulding and wood floors (the space was previously occupied by the famous Morrison Hotel Gallery). The boutique’s fixtures are unique to Wolford; by using a special metal, black coating on the fixtures, the brand celebrates Soho’s reputation for being the “cast-iron district.” Additionally, Soho is renowned for being home to some of New York’s finest artists and galleries, and Wolford has created it’s own “gallery of legs” on display in the center of the space. An open layout allows loyal Wolford customers and passersby visiting from all over the world to easily experience the product, feel the luxurious fabrics, and engage with the welcoming staff.

Boutique Soho
124 Prince Street, New York, NY 10012
Telephone: +1 (0)212 343 0808
Store Opening Hours: Monday – Saturday 11.00 am – 7.00 pm, Sunday 12.00 am – 6.00 pm


© Pictures: Wolford Aktiengesellschaft



Press Contact:

Wolford AG
Wolfordstr. 1
A 6900 Bregenz

Ingola Metz
Manager International Fashion PR
Tel.: +43 5574 690 1377
E-Mail: ingola.metz@wolford.com


About Wolford AG

Wolford AG headquartered in Bregenz on Lake Constance (Austria) operates 16 subsidiaries and markets its products in about 60 countries via roughly 270 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated revenues of €155.87 million in the 2013/14 financial year (May 1, 2013 – April 30, 2014) and has about 1,560 employees. Since its founding in the year 1950, Wolford has become a leading global manufacturer’s brand in the segment of luxury tights, exclusive lingerie and high quality bodywear.