Wolford launches summer 2016 with a dazzling rooftop fashion show

  • The new creative director, Grit Seymour, presents her first Wolford collection
  • SS16 fashion show against an impressive backdrop at Lake Constance

Wolford celebrated the first collection of the new creative director Grit Seymour with an extraordinary fashion show on the rooftop of the bathing house at Lochau’s Kaiserstrand yesterday. The three collection themes on show – Shine, Move and Layer – present feminine ease in a modern design, combined with clean lines and versatile functionality.

Wolford SS 16 Collection

Wolford SS 16 Collection

Just as the sun was about to set, the first model appeared on the special catwalk in the new Wolford look. The unmistakable, self-evident and versatile signature is pure, modern and luxurious. Set against the impressive backdrop of Lake Constance, twelve catwalk beauties presented the highlights of the spring/summer collection 2016.

The first collection theme, Shine, embodies pure understatement and glamour with glittering, shimmering materials. Meanwhile, clean lines and the innovative material composition, COTTON CONTOUR, developed especially for Wolford, provide a perfectly formed silhouette in a dynamic Wolford look for the Move theme. The third collection theme reflects ultimate coolness with the Layer look in an on-trend net design paired with airy, light translucence.

++++

Photo downloads:

© Picture: Wolford Aktiengesellschaft
Collection presentation (activated from 7 July)

Collection-Presentation:
Wolford_Fashionshow_SS16_1
Wolford_Fashionshow_SS16_2

SS 16 Impression:
SS 16 Impression (Comet String Body & Julie Necklace)

++++

Press contact:

Wolford AG

Wolfordstr. 1, 6900 Bregenz, Austria Carmen Platonina

Marketing & PR Manager Switzerland/Austria West

Tel.: +43 (0)5574 690 1602

Email: carmen.platonina@wolford.com

++++

About Wolford Aktiengesellschaft

Wolford AG, headquartered in Bregenz on Lake Constance (Austria), operates 16 subsidiaries and markets its products in 60 countries via more than 270 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The Austrian company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated sales of EUR 155.87 million in the 2013/14 financial year (1 May 2013–30 April 2014), and has about 1,560 employees. Since the company was founded in 1950, Wolford has gone on to become a leading global fashion label for luxurious hosiery, exclusive lingerie and high-quality bodywear.