Wolford opens 23rd boutique in France

Premium brand Wolford has opened a new branch in Paris’ exclusive Sèvres-Babylone quarter on 9 December. This will be in total the seventh Wolford boutique in Paris. The store is located at 45 Rue de Sèvres in the 6th arrondissement, opposite the Bon Marché department store, a magnet for Parisians and tourists alike when it comes to luxury shopping.

Boutique-Sevres-bd (16)With a shop floor measuring 60 m², this is the first French boutique to sell the brand’s luxury lines of tights, lingerie, fashion and swimwear across two floors. The store itself has been completely redesigned with the creation of a magnificent staircase. The completely transparent façade highlights a backlit advertising space on the first floor, giving the boutique a unique appearance. A shopping highlight in a special environment is guaranteed.


45 Rue de Sèvres
F-75006 Paris
Tel.: +33 (0)14 548 9560

Opening hours:

Monday to Saturday 10 am to 7 pm


Press Contact Austria:
Wolford AG
Wolfordstr. 1, A 6900 Bregenz
Ingola Metz
Manager International Fashion PR
Tel.: +43 5574 690 1377
E-Mail:   ingola.metz@wolford.com 
Press Contact France:
Wolford Paris
8 Rue des Quatre-Fils, F-75003 Paris
Audrey Boucharlat
Marketing / PR Manager
Tel.: +33 14 454 2610
E-Mail:   audrey.boucharlat@wolford.com 


About Wolford Aktiengesellschaft:

Wolford AG, headquartered in Bregenz on Lake Constance (Austria), operates 16 subsidiaries and markets its Legwear, Ready-to-wear, Lingerie, Swimwear, Accessories and Trading Goods product segments in about 70 countries via more than 260 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The Austrian company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated sales of EUR 156.47 million in the 2012/13 financial year (May 1, 2012–April 30, 2013), and has about 1,600 employees. Since its founding in 1950, Wolford has evolved from a local producer of pantyhose to a global fashion brand in the segment of affordable luxury products.www.wolford.com