Wolford opens 25th boutique in France

The luxury label Wolford has opened a new boutique in central Marseille, at 43 rue Paradis, the number one destination for luxury shopping in France’s second-largest city. With a shop floor measuring 61m², it’s the first French boutique that introduces the new concept, as seen in Barcelona and Munich.

Legwear – Wolford’s core business – is put in the spotlight with striking arrangements at the centre of the store. At the back of the boutique, on the right-hand side near the fitting rooms, lingerie is showcased in a unique, modern way against a stone-effect backdrop. Bodywear is displayed throughout the boutique, either on hangers on the walls or on geometric stands in the middle of the store. This new, more welcoming atmosphere, combined with Mario Testino’s powerful visuals, invites customers to be swept away by the magic of Wolford.
Opening hours are Monday from 11 a.m. to 7 p.m. and Tuesday to Saturday from 10 a.m. to 7 p.m.

43 rue Paradis
13 000 Marseille
Tel.: +33 (0)4 9121 8612


Press contact:

Audrey Boucharlat
Marketing & PR Manager
+33 (1) 4454 2610
Ingola Metz
Manager Fashion PR
+43 (0) 5574 690 – 1377


About Wolford Aktiengesellschaft:
Wolford AG, headquartered in Bregenz on Lake Constance (Austria), operates 16 subsidiaries and markets its products in 60 countries via more than 270 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The Austrian company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated sales of EUR 155.87 million in the 2013/14 financial year (1 May 2013–30 April 2014), and has about 1,560 employees. Since the company was founded in 1950, Wolford has gone on to become a leading global fashion label for luxurious hosiery, exclusive lingerie and high-quality bodywear.