WOLFORD OPENS ITS FIRST FLAGSHIP STORE IN MILAN

  • 120 sqm boutique in prime inner-city location
  • Complete Wolford collection available

The Austrian manufacturer of luxury tights and exclusive lingerie and bodywear opened a new 120 sqm flagship store in the heart of Milan on 3 September. Wolford presents its complete collection in San Babila, Corso Venezia 8, one of the best inner-city locations in Milan, the city of fashion, in a new design!

WBO_Milan_2015_5The latest fashion trends and highlights from all the product ranges in the current fall/winter collection are available in the new boutique with the new concept.
The store in Milan shows a so far unique interior design developed by the team of architects from Wolford. It´s a next step in the evolution of Wolford’s store concept in honor of Milan – as one of the most important fashion capitals in the world. Wolford created a sophisticated, luxurious environment to present the collection.

The concrete walls are in contrast to the fine fabrics of the products and help to highlight the merchandise. The interplay of shiny and matt surfaces creates a reference to the product characteristics. The integrated lighting concept supports the artful presentation

The “unforgettable touch” of Wolford

In 2015, Wolford can look back on 65 years of fashion history and textile craftsmanship that have their origins in Bregenz on the shores of Lake Constance in Austria. With its knowledge, skill and creativity, Wolford has launched numerous product innovations, which are now among the classics of every well-stocked woman’s wardrobe and feature incomparable comfort.

Customers in Milan can experience this “unforgettable touch” from Monday to Saturday from 10.00 am until 7.30 pm and on Sundays from 11 am until 7.00 pm.

++++

 Photo Downloads:
© Pictures: Wolford Aktiengesellschaft 

Pictures of the Boutique in Milan:

http://service.wolford.com/download/press/Stores/WBO_Milan_2015_1.zip

http://service.wolford.com/download/press/Stores/WBO_Milan_2015_2.zip

http://service.wolford.com/download/press/Stores/WBO_Milan_2015_3.zip

http://service.wolford.com/download/press/Stores/WBO_Milan_2015_4.zip

http://service.wolford.com/download/press/Stores/WBO_Milan_2015_5.zip

++++

Press contact:

Wolford AG Wolfordstr. 1

6900 Bregenz Austria

Ingola Metz Manager International Fashion PR

Tel.: +43 (0)5574 690 1377

Email: ingola.metz@wolford.com

++++

About Wolford Aktiengesellschaft

Wolford AG, which is headquarters in Bregenz on Lake Constance (Austria) has 16 subsidiaries and markets its products in more than 60 countries through 270 Monobrand points of sale (company-owned and partner-operated), approx. 3,000 distribution partners and online. The company, which has been listed on the Vienna Stock Exchange since 1995, generated revenues of € 157.4 million in the 2014/15 financial year (May 1, 2014 – April 30, 2015) with roughly 1,570 employees. Since its founding in 1950, Wolford has grown to become the leading global brand for luxurious legwear, exclusive lingerie and high-quality bodywear.