Wolford opens its first flagship store in Zurich

  • 50 sqm boutique in prime inner-city Location
  • Complete Wolford collection available

The Austrian manufacturer of luxury tights and exclusive lingerie and bodywear is opening up a new 50 sqm flagship store in the heart of Zurich on 26 March. Wolford presents its complete collection in listed surroundings at Strehlgasse 14, one of the best inner-city locations in the financial metropolis.

Wolford_Zuerich-lingeriewall

Wolford_Zuerich-lingeriewall

“We are very excited to be able to open our first autonomously managed boutique in the centre of Zurich. We will follow this by systematically strengthening our sales activities in Switzerland in the future,” says Andreas Klefisch, Market Director for Wolford Switzerland. Wolford products are currently available in two other single-brand retail outlets in Switzerland, as well as in around 140 different specialist stores nationally.

The “unforgettable touch” of Wolford

In 2015, Wolford can look back on 65 years of fashion history and textile craftsmanship that have their origins in Bregenz on the shores of Lake Constance in Austria. With its knowledge, skill and creativity, Wolford has launched numerous product innovations into the market, which are now among the classics of every well-stocked woman’s wardrobe and feature incomparable comfort.

Customers in Zurich can experience this “unforgettable touch” Mondays to Wednesdays between 9 a.m. and 6 p.m., on Thursdays and Fridays between 9 a.m. and 7 p.m. and from 9 a.m. to 5 p.m. on Saturdays.

 ++++

 Photo Downloads:
© Pictures: Wolford Aktiengesellschaft 

Sketch of Wolford boutique in Zurich:
http://service.wolford.com/download/press/openings/20150303_WBO_Zuerich_lingeriewall.zip

 ++++

Press contact:

Wolford AG
Wolfordstr. 1, 6900 Bregenz, Austria

Carmen Platonina
Marketing & PR Manager Switzerland/Austria West
Tel.: +43 (0)5574 690 1602
Email: carmen.platonina@wolford.com

++++

About Wolford Aktiengesellschaft

Wolford AG, a market-listed company headquartered in Bregenz on Lake Constance (Austria), operates 16 subsidiaries and markets its products in 60 countries via around 267 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The Austrian company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated sales of EUR 155.87 million in the 2013/14 financial year (1 May 2013–30 April 2014), and has about 1,560 employees. Since the company was founded in 1950, Wolford has gone on to become a leading global fashion label for luxurious hosiery, exclusive lingerie and high-quality bodywear.