Wolford opens new 80 square metres boutique in Lucca

The Austrian luxury fashion brand Wolford has chosen the region of Tuscany for the opening of its newest Italian brand store in Lucca: The opening of the 80 square metres big boutique, which is centrally located in via Buia 30, took place on 16 March.

The Austrian company continues its local marketing project by developing both direct own-brand stores and a new concept of ad hoc customization which operates locally with local partnerships.

The store, with a surface of 80 square metres, is situated within the ancient walls of the historical city and offers a wide selection of the current Spring/Summer collection 2013 and all the lines which made the brand a success: luxury legwear, lingerie, clothing, fashion accessories and beachwear. In its cozy atmosphere, clients can relax during a very exclusive shopping session and absorb the charm and the inspiration of the historical premises: the architecture of the store reprises the typical traits of the ancient buildings of Lucca.

Wolford Boutique Lucca
Via Buia 30
55100 Lucca  ITALY
Phone .: +39 0583. 471718
Opening hour 10.00 -19.30


Press contact:
Wolford AG
Wolfordstr. 1
A 6900 Bregenz

Ingola Metz
Manager International Fashion PR
Tel: +43 5574 690 1377
Email: ingola.metz@wolford.com

About the Wolford AG:
The Wolford Aktiengesellschaft, headquartered in Bregenz by the shores of Lake Constance, has 15 subsidiaries and sells its product ranges Legwear, Ready-to-wear, Lingerie, Swimwear and Accessories in 68 countries through over 260 mono-brand retail locations (own and partner-owned), 3,000 retail partners and via the internet. The Austrian company, listed on the Vienna stock exchange since 1995, employs 1,600 people and generated a turnover of 154.1 million euros in the 2011/12 financial year (1 May 2011 – 30 April 2012). The company was founded in 1950. Since then, it has developed from a small local legwear manufacturer into an international luxury fashion brand.

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