Wolford opens Pop-Up store at Schiphol Amsterdam Airport

A ‘Pure 50’ experience

Wolford launches the new PURE 50 Tights in the heart of Schiphol. As from December 1st 2014 until January 2nd 2015 you can admire this collection in the Pop-Up store which is nicely decorated with campaign images of Mario Testino. Wolford welcomes its customers to discover the innovations that are essential in every woman’s wardrobe.


After kicking off in the Central Station of Milan, where you could visit the first Pop-Up store in October and November, it is now Amsterdam hosting the Pop-Up store.
In December all travelers can enter the world of the Austrian brand at Schiphol. The store is centrally located in the heart of the biggest airport of the Netherlands. Visitors can walk around the Pop-Up store and can connect to the MyWolford website, using interactive tablets to complete the shopping experience. The Pop-Up store was developed especially for the launch of the new award winning Pure 50 Tights, a real masterpiece in the area of technology and functionality. The seams of the panty section are smoothly glued together, so that they are invisible even underneath tight clothing.

Experience the Wolford Pure 50 Tights
Period: December 1st 2014 until January 2nd 2015
Location: Schiphol Lounge 1 (Schengen Wing)


Press contact:
Wolford Belgium
Britselei 23
2000 Antwerpen

Marie Heijens
Phone: +32 (0)3 45 13 930
Email: marie.heijens@wolford.com


About Wolford AG
Wolford AG headquartered in Bregenz on Lake Constance (Austria) operates 16 subsidiaries and markets its products in about 60 countries via roughly 270 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated revenues of €155.87 million in the 2013/14 financial year (May 1, 2013 – April 30, 2014) and has about 1,560 employees. Since its founding in the year 1950, Wolford has become a leading global manufacturer’s brand in the segment of luxury tights, exclusive lingerie and high quality bodywear.