Wolford Pop-Up Store at Frankfurt Airport

  • Experience the “World of Wolford” in the Terminal 1 shopping avenue
  • Store invites you to discover the innovative Pure 50 and Pure 10 bonded tights

Frankfurt Airport will play host to a very special guest starting October 8: the Austrian legwear specialist Wolford invites you to discover the current collection at the pop-up store over the next seven weeks, with the world’s first bonded tights, the Pure 50 and Pure 10 Tights, taking center stage. After Milan’s central station, Schiphol Airport in Amsterdam, and Hamburg Airport, Frankfurt Airport (the third largest in Europe) is to be the next European travel hub where the pop-up store is making a stop.

Pop-Up-Store Frankfurt

Pop-Up-Store Frankfurt

The “World of Wolford” at Europe’s travel hubs
During its seven-week guest appearance, the store on level two of the Terminal 1 shopping avenue will present the world of Wolford in miniature: Potential customers are able not only to marvel at and feel the bonding technology of the latest innovation, “Pure 10”, they can also immerse themselves in the “World of Wolford.”
Stand-up displays exhibiting the current campaign photos from star photographer Mario Testino provide additional eye-catchers. The pop-up-store will be open daily from 6 a.m. to 9 p.m. from October 8 to November 30.

Pure 10 Tights: Further Development of the Award-Winning Pure 50 Tights
Their new and unique material that’s softer than silk and their innovative bonding technique developed by Wolford mean that these tights are unrivaled in the industry. The new Pure 10 Tights, which will be on the market in November 2015, are revolutionizing how we understand tights in their own, delicate way. As a further development of the award-winning Pure 50 Tights, these tights are like a second skin for the wearer, presenting their legs in the perfect light.

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 Photo Downloads:
© Pictures: Wolford Aktiengesellschaft 

Pictures of the Pop Up Store:

http://service.wolford.com/download/press/Stores/PopUp_Frankfurt_2015_04.zip

http://service.wolford.com/download/press/Stores/PopUp_Frankfurt_2015_07.zip

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Marketing Contact:

Wolford Deutschland GmbH

Widenmayerstr. 42, 80538 Munich, Germany

Tanja Bufé

Marketing Manager

Tel.: +49 (0)89 290 522 535

Email: tanja.bufe@wolford.com

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About Wolford Aktiengesellschaft

Wolford AG headquartered in Bregenz on Lake Constance (Austria) operates 16 subsidiaries and markets its products in 60 countries via around 270 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The Austrian company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated sales of EUR 157.4 million in the 2014/15 financial year (Thursday, May 1, 2014 – April 30, 2015), and has about 1,570 employees. Since the company was founded in 1950, Wolford has gone on to become a leading global fashion label for luxurious hosiery, exclusive lingerie, and high-quality bodywear.