Wolford pop-up store at Hamburg Airport

  • Experience the “World of Wolford” in the Terminal 1 departure lounge
  • Store invites you to discover the “Pure 50” bonded tights innovation

Since 10 January, Hamburg Airport has been home to a very special guest who’s stopping over for the next six weeks: the Austrian luxury brand Wolford invites you to discover the current collection, with the world’s first bonded tights, the “Pure 50 Tights” taking centre stage. After Milan’s central station and Schiphol Airport in Amsterdam, Germany’s oldest airport is now the third European travel hub where the pop-up shop is making a stop.

Pop-Up store Hamburg Airport

Pop-Up store Hamburg Airport

The “World of Wolford” at Europe’s travel hubs
During its’ six-week residency, the store in the Terminal 1 departure lounge is presenting the world of the Austrian hosiery and bodywear specialist in miniature: potential customers are able not only to marvel at and feel the bonding technology of the latest innovation, “Pure 50 Tights”, they can also immerse themselves in the “World of Wolford”. Stand-up displays showing the current campaign photos from star photographer Mario Testino provide additional eye-catchers, whilst specially installed video walls showing video clips from the photo shoots give a glimpse behind the scenes.

Tights, redefined: the “Pure 50 Tights” from Wolford
“Pure 50 Tights” are a prize-winning product which is already set to become another Wolford classic, representing a must-have for any well-stocked wardrobe. The new tights combine first-class materials with innovative technology: their seams are smoothly bonded, ensuring that the “Pure 50 Tights” are almost invisible even underneath tight clothing. A wide, comfortable waistband also adds to the comfort.

Wolford pop-up store
From 10 January 2015 until 23 February 2015
Hamburg Airport, Terminal 1, Departures

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Photo-Downloads Pop-Up store Hamburg Airport:

© Pictures: Wolford Aktiengesellschaft

http://service.wolford.com/download/press/Stores/PopUp_Hamburg_2015.zip

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Press contact:
Wolford Deutschland GmbH
Widenmayerstr. 42, 80538 Munich; Germany

Tanja Bufé (née Boguth)
Marketing Manager
Tel.: +49 (0)89 290 522 535
Email: tanja.bufe@wolford.com
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About Wolford Aktiengesellschaft
Wolford AG, headquartered in Bregenz on Lake Constance (Austria), operates 16 subsidiaries and markets its products in 60 countries via more than 270 monobrand stores (own and partner-operated), approximately 3,000 trading partners and online. The Austrian company, which has been publicly listed on the Vienna Stock Exchange since 1995, generated sales of EUR 155.87 million in the 2013/14 financial year (1 May 2013–30 April 2014), and has about 1,560 employees. Since the company was founded in 1950, Wolford has gone on to become a leading global fashion label for luxurious hosiery, exclusive lingerie and high-quality bodywear.