New Go-to-Market model
Wolford’s unique strengths include its own production operations combined with an extensive network of company-owned sales locations in the world’s top shopping locations. We have not optimally utilized these assets in the past because internal structures and processes are still principally designed for the wholesale segment.
In the future all Go-to-Market processes will be more closely integrated and designed upstream, beginning with the company-owned POSs and the management of retail space. Starting with the delivery of the 2016 summer collection in early February, the sales locations will receive a similar volume of new merchandise five times each year. That will not only benefit the company-owned retail business, but wholesale customers as well.
We are currently designing our internal structures and processes around the requirements of our own retail business as well as the wishes of the end customer. That applies not only to product development cycles and delivery schedules, but also to all corporate processes, beginning with the design and product idea. Therefore Wolford already adjusted its internal structures during the past financial year and optimized processes along the entire supply chain.