Sharper product line and collection
Wolford plans to adjust the structure of the product line and collection statement to better reflect the expectations of customers in the future. This strategic refocussing is based on the results of market surveys as well as an extensive analysis of the product line. The focus will therefore shift to the company’s core expertise of Legwear as the “DNA of the brand“ and figure-embracing complementary products, with an expanded offering of (figure-shaping) Lingerie and Underpinnings (bodys, tops, shirts, etc.). The Ready-to-wear line will concentrate on products that fit with this more precise positioning. The Swimwear product group will be discontinued beginning with the 2015 spring/summer collection. The remaining elements in the collection will continue to underscore the fashionable-esthetic demands, high functionality, uncompromising quality approach and the unrivaled wearing comfort that distinguish the Wolford brand.