Refocused, intensified communications
Market studies have shown that the Wolford brand has a very high positive emotional association. Women all over the world are enthusiastic over and committed to Wolford products, and the company therefore has a high share of loyal customers. However, Wolford also wants to win over new customers for its products by introducing the brand to this target group at suitable points of sale with entry price levels and appropriate communication measures. Wolford is well known for strong imagery with a special emphasis. In the future the company’s message will be focused more directly on the target group in all communication channels and at the point of sale and also visually express the brand’s strong emotionality.