Wolford, founded in 1950 in Bregenz, Austria, is the market leader in high-quality skinwear. In the decades of our existence, we have produced numerous product innovations, some of which are still bestsellers today. We are represented by 229 monobrand stores and more than 2,500 retail partners worldwide in around 45 countries.
The Austrian company manufactures products solely in Europe in compliance with the strictest ecological and socially sustainable standards: Wolford creates its designs in the Italian capital of Milan and produces its creations at its headquarters in Bregenz near Lake Constance, as well as in the Slovenian town of Murska Sobota – both regions which have a long history and illustrious tradition of textile production.
Wolford is listed on the stock exchanges in Vienna, Frankfurt and New York. The brand is part of the global luxury fashion group Lanvin Group, which was founded by Wolford’s Chinese majority shareholder Fosun.
Wolford generates around 37 % of its sales with its core Legwear product group, to which all other product groups are aligned. The largest product group is Ready-to-wear (43 %), which includes close-fitting products such as bodies and shirts (bodywear), as well as dresses and pullovers. These product groups are complemented by a select offering of attractive and in some cases figure-shaping lingerie, and a small selection of accessories such as scarves and belts.
Wolford makes a distinction between fashionable Trend products and the Essential collection, which includes all of the company’s timeless classics, such as the “Satin Touch” tights it has been producing sind 1988.
Tradition and Innovation
Having started out in 1950 as a producer of pure silk and rayon stockings on Lake Constance, Wolford is now the epitome of exclusive legwear and bodywear for many women worldwide. This success is based on a round-knitting technology specially developed and constantly refined by Wolford, as well as on sophisticated workmanship and quality checks. In combination with the finest yarns, this creates the specific comfort and product quality underlying the Wolford brand and its reputation.
For over 70 years now, Wolford has repeatedly introduced pioneering product innovations that have become real bestsellers – from Miss Wolford (1977), the first transparent shaping tights, to the first seamless Body (1992) to the Pure 50 tights (2014), whose lack of any seam mean that they also remain invisible under tight-fitting clothing. Comfort is Wolford’s trump card. The Comfort Cut tights, which have been on the market since 2016, have waist sizes that can be individually adapted to every figure. The seamless 3W Skin Bra (on the market since January 2017) does without clips and is made out of a single piece of material. This makes it especially comfortable to wear.
Present in the world’s top shopping centers
Wolford has a dense network of 229 prestigiously situated monobrand boutiques in the world’s fashion capitals – with a mix of partner boutiques and proprietary locations in strategically relevant cities. Wolford’s light, non-creasing products are especially well suited for easy repeat purchases via the internet from home. Not only that, Wolford products are also sold at numerous international department stores. At Harrods and Selfridges in London or Bergdorf Goodman in New York, for example, the products are offered in exclusive shop-in-shops that present the products in Wolford’s own atmosphere.
Wolford’s creations are also available at a large number of exclusive fashion and specialist retail stores. These are supplemented by the travel retail business at airports and major railroad stations.